Apply to clean, bare lips, starting at the centre and smoothing out towards the corners of the mouth. For more definition, use a lip liner pencil or the doe-foot applicator to line the lips before filling in. Pair with a gloss for some added shine!

Thoughtfully crafted with the next generation in mind, the Cheekbone Beauty ingredient and packaging standards come from our Indigenous ways of knowing and being known as ‘Biinad Beauty Standards’. To dispose, soak the tube in a glass of warm water overnight, gently separating the outer paper layer and recycling the plastic.


Autumn – a blue-red, is named after the brave and inspiring Anishnaabekwe from Wikwemikong Unceded Territory in Northern Ontario, Autumn Peltier. Autumn is a young kwe that has been an advocate and fighting for our water since she was just 8 years old! In December 2016, Autumn presented Prime Minister Justin Trudeau with a water bundle during the Assembly of First Nations and in 2017 she was nominated for the International Children's Peace Prize. 


Melina – a rosy, peach nude, is named after Melina Laboucan-Massimo. She is Lubicon Cree from Northern Alberta. She has worked on social, environmental and climate justice issues for the past 20 years. Melina is the Program Director at Indigenous Climate Action, the Founder of Sacred Earth Solar and a Fellow at the David Suzuki Foundation. She is also the Host of the TV series called Power to the People which profiles renewable energy, food security and eco-housing projects in Indigenous communities across Canada.

Autumn - Ricinus Communis (Castor) Seed Oil, Undecane, Zea Mays (Corn) Starch, Oleic/Linoleic/Linolenic Polyglycerides, Mica, Tridecane, Glyceryl Rosinate, Silica, Hydrogenated Jojoba Oil, Polyglyceryl-3 Diisostearate, Copernicia Cerifera (Carnauba) Wax, Parfum, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid
May Contain (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Red 7 Lake (CI 15850), Red 6 (CI 15850), Yellow 5 Lake (CI 19140), Red 27 Lake (CI 45410)

Melina - Ricinus Communis (Castor) Seed Oil, Undecane, Oleic/Linoleic/Linolenic Polyglycerides, Zea Mays (Corn) Starch, Mica, Tridecane, Glyceryl Rosinate, Copernicia Cerifera (Carnauba) Wax, Hydrogenated Jojoba Oil, Polyglyceryl-3 Diisostearate, Silica, Parfum, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid
May Contain (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Red 7 Lake (CI 15850), Red 6 (CI 15850), Yellow 5 Lake (CI 19140), Red 27 Lake (CI 45410)