We Do Business Differently.
"Sustainability" is often defined as the ability to produce a product or service that meets the needs of today without compromising the ability of future generations to meet their needs. The concept is often composed of three pillars: economic, environmental, and social – informally known as profits, planet, and people.
We strive to go even beyond this by forming our sustainability initiatives with the Two-Eyed Seeing approach, an Indigenous concept that combines the strengths, wisdom, and knowings of both Western Culture and Indigenous Wisdom to make the greatest positive impact on people and our planet.
In addition, we honour and practice the 7th Generation Principle derived by the Iroquois People to not only leave enough for the next generation, but to leave enough for our children in the next seven generations.
We're a certified b corp
That means our business meets the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
In 2022, we committed to producing a report each year that highlights our sustainability performance, including areas where we can improve and future goals. We believe that being transparent and holding ourselves accountable is essential to achieving our goals.
"I worried about the ingredients in your makeup –
so that you don't have to."
- Jenn Harper
From the Blog
Cover, Contour, and Conceal Effortlessly
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Mascara is the ultimate finishing touch to any makeup look. Whether you're going for a natural everyday vibe or a bold, dramatic look, the right mascara can transform your lashes...