written by Alessia Iacobelli
Today, we’re thrilled to celebrate National Clean Beauty Day and reflect on the incredible progress of the clean beauty movement! 🎉✨
While there isn't one official definition of clean beauty, industry experts generally agree that it’s all about prioritizing human and environmental health in every step of the production process, using non-toxic ingredients, and making mindful choices for our planet.
At Cheekbone Beauty, we take inspiration from the OGs of Sustainability, Indigenous people. Every product we create is a testament to our commitment to health and sustainability. We carefully craft each product with natural, non-toxic ingredients and ensure they’re sourced in an eco-conscious manner to lessen our environmental impact.
Our Biinad Beauty Standards are our pledge to never use harmful or controversial ingredients. We proudly ensure that all our products are vegan, cruelty-free, and meet Sephora’s Clean + Planet Aware standards.
We bring this Indigenous perspective to our formulation and production processes. By following the 7th Generation Principle, we strive to create beauty solutions that respect the environment, ensuring that we take only what we need and leave enough for the next seven generations.
Join us in celebrating the beauty of clean, mindful choices today and every day. Together, we can continue to advance the clean beauty movement and make a difference for ourselves and future generations!
To dive deep into our brands mission and values- check out our 2023 Sustainability Report
#NationalCleanBeautyDay #CleanBeauty #SustainableBeauty #CheekboneBeauty #BiinnadBeautyStandards #7thGenerationPrinciple