March 7, 2025 — Cheekbone Beauty, the Indigenous-owned beauty brand known for its dedication to inclusivity, sustainability, and high-performance products, is proud to announce the launch of its newest addition to the Horizon Lip Pencil collection: "Earthy." This luxurious, rich espresso brown shade is set to elevate your lip game with its warm, versatile tone and exceptional blendability.
The Horizon Lip Pencil in Earthy delivers a deep, warm brown hue that is perfect for adding definition, shaping, and enhancing natural lip contours. With its creamy, smooth texture and long-lasting formula, this lip liner ensures an effortlessly flawless application that stays put throughout the day. Whether worn on its own for a bold, statement look or paired with your favorite lip color for a perfectly defined pout, Earthy promises to be the ultimate shade for those seeking a modern, sophisticated finish.
“At Cheekbone Beauty, we are always looking to create products that empower our community to express their individuality and beauty,” said Jennifer Harper, Founder & CEO of Cheekbone Beauty. “Earthy is an extension of that mission. This new lip pencil offers a rich, versatile tone that suits a wide range of skin tones and complements various makeup looks. It’s a shade that resonates with strength, warmth, and connection to nature—values that reflect our brand's commitment to authenticity and sustainability. It also doesn’t hurt that the signature 90s lip has made a comeback, and this is the perfect complement to executing that look.”
The Earthy lip pencil features Cheekbone Beauty’s signature eco-friendly packaging, made with recyclable materials, to ensure minimal environmental impact while delivering high-quality performance. True to the brand's ethos, the product is cruelty-free, vegan, and formulated without harmful chemicals, making it suitable for all skin types.
The Horizon Lip Pencil in Earthy will be available for purchase starting March 7, 2025, on Cheekbone Beauty’s official website and at select retailers as it rolls out later in March and April. This new shade is set to become a must-have addition to your makeup bag, whether you are creating a bold look for a night out or adding a sophisticated touch to your everyday style.
About Cheekbone Beauty:
Founded by Jennifer Harper, Cheekbone Beauty is a 100% Indigenous-owned beauty brand on a mission to redefine beauty standards. The brand celebrates inclusivity, diversity, and sustainability with products made to empower people to embrace their natural beauty. Cheekbone Beauty is committed to creating innovative, high-quality beauty products while championing environmental responsibility and uplifting Indigenous communities.
For more information, product inquiries, or media opportunities, please contact:
Cheekbone Beauty
Email: katelynn@cheekbonebeauty.com
Website: www.cheekbonebeauty.com
Instagram: @cheekbonebeauty
