At Cheekbone Beauty, sustainability isn’t just a buzzword—it’s our blueprint. When we think about being more sustainable, we consider three things: the ingredients we choose, the environmental impact we leave, and how it all affects your wallet.
That’s why we’ve reimagined one of our cult-fave products: the Fearless Eyeshadow Pencil—now in a more compact, travel-friendly Mini size.
Why We Shrunk It
Let’s be real: the original Fearless Eyeshadow Pencil was a beauty beast—amazing formula, but too much product for what most people could actually use. That’s where the PAO (Period After Opening) comes in. This little icon on the packaging tells you how long a product is safe and effective to use once opened. For most people, the jumbo pencil was simply more than they could finish within that window.
On top of that, we were inspired to create this pencil to combat one of beauty’s biggest pet peeves: eyeshadow palette waste. You know the drill—hit pan on your one go-to shade, and the rest sit there untouched. It's wasteful and it doesn’t align with how real people use makeup every day.
The Fearless Eyeshadow Mini is Designed for Real Life
Now, your favorite creamy shadow stick is easier to use up before the PAO expires, without wasting a single swipe. It’s small enough to toss in your bag for travel or daily touch-ups, and it’s perfect for those of us who love a quick, low-maintenance look.
How to Use: So Easy, So Effortless
Cream eyeshadow pencils might just be your new best friend. Here’s how we use them:
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Swipe directly onto your lid—start at the outer corner and work inward.
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Blend with your finger or a small fluffy brush for a soft, diffused look.
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Set with our Moon Dust for added dimension and a long-lasting finish that’ll take you from day to night.
Meet the Shades: Earthy. Ethereal. Effortless.
Each shade is inspired by natural crystals and stones, connecting beauty back to the earth.
✨ Honey Calcite – A perfect champagne shimmer that adds warmth and glow.
✨ Brown Topaz – The ultimate taupe-brown shimmer that flatters every skin tone.
✨ Lavender Rock – A soft, dreamy lavender shimmer that catches the light beautifully.
✨ Pink Quartz – A rosy, romantic pink with a soft shimmer for that fresh flush.
The Fearless Eyeshadow Minis are proof that less can be so much more. Less waste. Less fuss. More sustainability, and more beauty made for real life.
Ready to swipe, blend, and go?