Written by Alessia Iacobelli
The roots of Cheekbone Beauty came through as a dream to Jenn Harper- a dream where Indigenous girls were laughing, playing, and exuding pure happiness while being covered in lip gloss. This awakened a desire in Jenn to reimagine the beauty industry. At Cheekbone, our two core values are giving back to Indigenous communities- all the while empowering Indigenous youth to feel seen and represented, and respecting the land that we live on today.
Sustainability has been at the heart of Cheekbone Beauty since its launch in 2016. Our foundation is rooted in Indigenous philosophies, most notably the Seventh Generation Principle.
The Seventh Generation Principle takes the concept of sustainability to new heights by meeting the needs of today, without compromising the needs of the next seven generations to come. Keeping in alignment with our founders Anishinaabe roots, we are committed to upholding every
aspect of our products to high environmental and social standards. We think deeply and view the lifecycle of each product through an Indigenous lens, assessing what our impact will be every step of the way. Our products are not only a way for us to show our respect and appreciation for the planet, but also a way for us to empower and uplift Indigenous youth.
At Cheekbone Beauty, the forefront of our business has always been to give back. To date, Cheekbone Beauty has contributed over $150,000 to charities including those that help close the funding gap that exists between Indigenous and non-Indigenous students. We are devoted to creating a space where Indigenous youth are being represented through all our media and communication channels. This is not only our mission, it is our promise to help every Indigenous youth feel their enormous value in this world.
Our core values are very much intertwined, and everything we do as a company is connected to the people and land that we love and respect. It’s why we’re proud of who we are and will continue to strive to greater heights to live our purpose.
We can’t wait for you to see what we accomplish together in the years to come.
Welcome to Cheekbone Beauty.