At Cheekbone Beauty, we believe makeup is more than just pigment on the skin—it’s a powerful way to tell stories, celebrate culture, and create lasting impact. As an Indigenous-owned beauty brand, our mission is deeply rooted in representation, sustainability, and innovation, and we’re honored to see this journey highlighted in BeautyMatter’s recent feature on how we are championing Indigenous culture through color cosmetics.
A Mission Beyond Beauty
From day one, Cheekbone Beauty has been about more than selling makeup. It’s about reclaiming space in an industry that has historically overlooked Indigenous voices. Every shade we create, every campaign we launch, and every partnership we cultivate is a step toward visibility and empowerment for Indigenous people.
Color is a universal language, but for us, it carries an even deeper meaning. Our product names, shades, and storytelling are inspired by Indigenous traditions, landscapes, and communities. Whether it’s our Sustain Lipsticks named after powerful Indigenous women or our Blush/Bronzers reflecting the earth’s natural tones, every product is an homage to our heritage.
Innovation with Sustainability at the Core
BeautyMatter recognized our commitment to sustainability—an aspect of our brand that’s non-negotiable. Indigenous teachings emphasize the importance of protecting the land for future generations, and we’ve woven that responsibility into our formulations, packaging, and production processes. From biodegradable packaging to our waterless color cosmetics, we are challenging industry norms and proving that beauty can be both ethical and high-performance.
Representation Matters
For far too long, Indigenous communities have been underrepresented in beauty campaigns and brand storytelling. Cheekbone Beauty exists to change that. When people see themselves reflected in the beauty industry, it fosters confidence, pride, and a sense of belonging. Through collaborations with Indigenous artists, influencers, and creators, we’re amplifying voices that have long been silenced and proving that beauty is for everyone.
Looking Ahead
As we continue to grow, our vision remains clear: to create a world where Indigenous youth see endless possibilities for themselves. Whether through makeup, mentorship programs, or partnerships with organizations supporting Indigenous education, Cheekbone Beauty will always be about giving back.
Miigwetch for being part of our journey. Together, we’re redefining beauty on our own terms.